Lead nurturing is an ongoing process that persists long past the first interaction. While some companies may cease contact after a lead fails to convert, those that are more attentive to their leads’ needs and stage in the lead generation process will take the time to help the lead move closer to a sale. This lead nurturing process considers the unique characteristics of each lead to tailor efforts in a way that will encourage the lead to become a dependable, converting customer. Understand How and Where to Interact with Leads Before companies can appropriately address their leads, they  ...